Digital Marketing: What, Why and How?

What is Digital Marketing ?

Digital marketing is the practice of promoting a company, a product, or a service through electronic media. It makes use of websites, mobile devices, social media, search engines, and other similar channels and still a relatively new practice even though marketing has deep roots in business history and culture.

Many people now spend more time watching screens than ever before. This reality is exploited by digital marketing, which advertises business goods and services online. Businesses can ensure that their marketing efforts reach customers by targeting them where they spend the majority of their time.

The traditional forms of marketing that still exist today are print (newspapers and magazines) and broadcast (TV and radio).The evolution of digital marketing channels is ongoing.

Digital marketing can be done in a variety of ways. The following are six of the most common techniques that businesses can take to boost their promotional efforts –

1. Search Engine Marketing
2. Social Media Marketing
3. Email Marketing
4. Content Marketing
5. Affiliate Marketing
6. Pay Per Click Advertising

How Does Digital Marketing Work?

The most popular methods for digital marketing are those that were just mentioned above.

• Search Engine Marketing (SEM)
  Search engine marketing is the process of promoting a business through paid advertisements that show up on search engine results pages (or SERPs).
  
  
• Social Media Marketing (SMM)
  Social media marketing is a type of digital marketing that makes use of the strength of well-known social media platforms like Facebook, Instagram, Twitter, Pinterest, etc. to accomplish your marketing and branding goals.
  
  
• Email Marketing
  Email marketing allows companies to send branded, promotional content to potential customers directly through email. Automated newsletter usage is widespread in this type of digital marketing.
  
  
• Content Marketing
  The publishing and distribution of text, video, or audio content to customers online is referred to as content marketing. Businesses frequently use blogs, videos, and podcasts for content marketing.
  
  
• Affiliate Marketing
  One of the earliest forms of marketing is affiliate marketing, which has been given new life by the internet. Influencers who use affiliate marketing to promote other people’s products are paid every time a lead or sale is generated. Millions of dollars are paid out each month to websites that sell products from numerous well-known companies like Amazon through their affiliate programs.
• Pay Per Click Advertising
  With pay-per-click (PPC) marketing, businesses can use paid advertisements to connect with Internet users on a variety of digital platforms. Advertisements for products and services can be displayed to users who are using Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook. Marketers can set up PPC campaigns on these platforms.
  PPC campaigns can divide users into segments based on their demographic traits (such as age or gender), or even target their specific interests or location. Google Ads and Facebook Ads are the two most widely used PPC platforms.
  

SEO (Search Engine Optimization)

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

SEO is not marketing, but rather an unpaid technique that helps you rank higher in search results.

In addition to these, there are other methods and strategies you can use to advertise your company, goods, and services. Hiring a digital marketer is also an option.

Why Do You Need Digital Marketing For Your Business?

Connecting with the target audience at the proper time and place has always been the secret to successful marketing. The best place to meet consumers today, when screen time is at an all-time high, is online. Businesses all over the world are leveraging this fact. They are implementing effective digital marketing strategies to ensure that their marketing efforts reach customers and result in significant commercial benefits.

Digital Marketing Benefits

• Worldwide/Global Reach
  Traditional marketing is geographically limited, and developing an international marketing campaign can be difficult, costly, and time-consuming. However, because digital marketing takes place on the Internet, the reach you may attain with it is enormous. With an online store, even a tiny local business owner may reach a worldwide audience. This would never be achieved with traditional marketing or would be too expensive. This online accessibility has created numerous prospects for corporate growth. Any company can benefit from the combination of global reach and visibility.
• Affordability
  The most significant advantage of digital marketing In the end, all business actions are driven by the need for money. Because of the enormous reach provided by digital marketing, the prices are comparably low and not a hardship.
• Specialized Targeting
  Specialized targeting means reaching out only to those people who fit your criteria. This can be done with the help of digital marketing. When you advertise on digital platforms, you can filter out the audience as per the qualities that match your target audience and then run ads.
• Increased Engagement
  Increased engagement is among the most essential benefits of digital marketing. By default, digital marketing is intended to be very engaging. Users can share a blog post, like a photo, bookmark a video, or interact with your website by clicking on a sponsored ad. The nice aspect is that all of these actions are trackable. This allows you to generate even more interesting posts in order to improve brand awareness or sales. The more you engage with clients online, the more loyal they will become.
• A/B Testing
  The opportunity to test two distinct ideas for the same campaign is one of the most powerful aspects of digital marketing. Assume you are operating a digital marketing campaign and are confused by the campaign’s creatives. With A/B Testing, you may test both creatives on half of your target audience and discover which one performs better. This manner, you may finalize your campaign’s creative based on outcomes rather than intuition.

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